Let's face it; there is no easy part to being a webmaster and trying to sell products online. So many site owners spend all their time trying to market their site, attract customers and stuffing it full of keywords that they forget to make their web site user friendly and ascetically pleasing. No matter how many visitors your site has, if it is not designed well you will never have more than a 1 or 2 percent conversion rate, and many sites are happy with this.
If you want to get the highest percent of conversions possible, your website has to be designed to look professional, keep buying simple, and have the customer in mind. What are the secrets of websites that convert the highest percentages of visitors to customers? They won't tell you but I will.
Keep your website's checkout process simple. The easier it is for visitors to complete a transaction, the more purchases you will see and the instances of cart abandonment will decrease. Customers get frustrated easily and the more steps it takes from the time they select a product to the time they pay for it, the higher the chance they will give up all together.
Always provide your contact info loud and clear on your website. Customers are much more likely to purchase from you if your website displays contact information in a conspicuous area. Put it at the top of every page and your customers will have confidence that if they experience any problems they can contact you.
Give your customers a clear idea of where they are throughout the checkout process. Everyone knows how the big websites do it. At the top or bottom of the page, there is a list of the steps in the checkout process with the customer's current step highlighted. This allows customers to know exactly where they have been and where they are going and decreases frustrations because the checkout process is clearly mapped out for them.
One of the worst things that can happen to any e-commerce website is when customers abandon their cart midway through the purchase. Customers do this for many reasons and one way to increase the number of transactions that are finished is to put product pictures in the shopping cart. This shows customers what they are buying and reminds them of why they want to complete the transaction.
Lastly, always design your website so that links from the cart open in a new window. This allows customers to check their purchases and make changes without leaving their cart, and will increase the number of transactions that are completed.
Design Your Website Well, Get More Conversions
8:22 PM
The Affiliate Agent
