How PLR Products Can Help You Build Your Mailing List

Looking for ways to build your mailing list? Have you tried PLR products?

Private label rights, or what we know as PLR, are liberties you could exercise over products designated as such so that you could modify them anyway you want. You could even name yourself as the author. What's best about PLR products is the master resale rights that are usually attached to them. This means that, if the license so allows, you could resell the said products in whatever way you could think of. And you could even distribute them for free.

What does this mean for your list building campaign?

You could offer these PLR products as freebies to encourage your visitors to sign up to your mailing list. The results can be astonishing. Who would refuse something FREE, right?

How to get PLR products for your list building campaign?

PLR products are easily found these days. More and more internet marketers are realizing that creating products and selling their rights can actually be just as profitable as marketing their own products. This has led to the preponderance of information product creators who are devoted to product creation. They sell what they create so that they could move on to create more products. Finding PLR products would be easy. Finding the right one for your needs is a different story altogether.

To get the best PLR products, try to run your choices in this gauntlet of requirements:

* How many copies will be distributed? Do not settle for a PLR product that would be distributed to more than 50 parties.

* How long has the product been in the market? Do not get products towards the end of their shelf life.

* How relevant is the subject of the product to your business? Naturally, you'd choose something you could market.

Only upon complying with these requisites can you say that you have a blockbuster of a PLR product that could potentially explode your list to countless subscribers.

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De-mystifying Some Duplicate Content Myths

Webmasters are afraid these days. They thread the online road with much caution, no thanks to Google's mysterious algorithm which is never written in stone. Just when someone thinks he's about to break the code, Google changes the rules, and the air of mystery thickens...as well as the paranoia.

Take for example the fear about duplicate content. It is widely believed that duplicate content, or having the same content as other websites, would penalize your own website by getting de-indexed by the most widely used search engine in the World Wide Web. And since 80% of your website's traffic would eventually come from the search engines, such a penalty can be fatal for your online endeavors.

But fears about duplicate content are often caused by lack of understanding more than anything else, which has led some experts to state, in non-categorical terms, that duplicate content is actually a myth, nothing more, nothing less.

Will your website get banned if it contains duplicate content?

Your website won't get banned. But your pages that contain duplicate content will not be fetched for relevant search engine queries. By duplicate content penalty, the "penalty" only refers to filters which Google utilizes so that pages with duplicate content won't appear in search results. The website as a whole will be spared.

Will RSS feeds be considered as duplicate content?

Yes. But your pages that will display them won't get banned. It must be remembered that search engine spiders crawl through your pages regularly, not just once. RSS feeds change, depending on the source. If ten or more pages are feeding off the same source via RSS, it would only mean that Google will not display the particular page that's displaying the same RSS feeds.This is the only penalty. The page will be filtered. Your website won't get banned.

But again, RSS feeds are dynamic. They won't lead to this result all the time. Also, the sheer benefits that RSS can provide for your website's chances of figuring prominently well in search engine results far outweigh the consequence of being declared as duplicate content.

Additionally, there are many ways by which you could go around this potential problem. Displaying the headline and the first sentence of your RSS feeds, for example, and sourcing them out from different origins, would avoid the duplicate content filters since the content therein would be too minimal to consider.

How come news pieces don't get filtered out?

One question that has bugged many webmasters is why Google doesn't seem to filter out general news pieces. For example, a newswire piece on Hurricane Katrina, published in over 1,000 websites, would still appear in search engines.

Further testing, however, would reveal that some pages are indeed filtered, only if these pages have the lowest page ranks. It seems that pages with a page rank of 3 and higher are spared from the filters. Perhaps, Google assumes that since these pages have "paid their dues", they deserve the benefit of the doubt that their duplicate content's usage is merely academic in nature, and not meant to blatantly pad up the page's length and value.

Final Analysis

No one can know for certain how Google duplicate content filter really works. All we could hope to learn, we could only base from studies of the consequences experienced by webmasters concerned. Nonetheless, based on the data we could gather, Google's algorithm really does take notice of duplicate content. But it will not ban your website. In fact, it is not even automatic that the particular page will be filtered out from the results pages. Other factors are at play, your website's page rank being one of them.

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Search Engine Optimization Commandments

It's a known fact that 80% of the traffic you will be able to generate for your website would come from the search engines. People log on to the internet hoping to find some information on a matter they are interested with. They know what they're looking for. But often, they don't know where to go.

So what do they do?

They consult with the search engines. After all, who doesn't know about Google, Yahoo or MSN? With the phrase they have in mind, they type the same and press the search button, to be led to millions of web pages that cater to the same search phrase.

Yes. Millions.

And where does the user usually go to? Naturally, to the first websites he'll find...those which are on top of the list in these search engine results.

Your goal as a webmaster would be to place your website as high as it can in the search engine ladder. Doing so is no small feat, that is certain. But it is doable, and this is what search engine optimization, or SEO, is all about. SEO is a collection of techniques...or commandments, if you will...that webmasters should follow to the letter so that their websites would be able to experience the success they have dreamed for it.

What are these techniques? What are these commandments?

Here is a basic rundown of what is needed to be done.

* Keywords, keywords, keywords! Essential in your SEO campaign is the choice of the right keywords to use. THIS CANNOT BE COMPROMISED. It's either you have the right keywords that would lead to untold riches, or the wrong ones that would only garner for your website some digital dust. Keyword research should be the first step in every SEO campaign. Simply go to https://adwords.google.com/select/KeywordToolExternal and type in the keywords you have in mind, and check out how many times they have been searched for. The higher their number of searches, the more profitable these keywords are said to be.

* Keyword positioning. You'd want to include your chosen keywords in your web pages as much as possible. Content would be the number one place where they should be located. Try to strike at least a 2% keyword density level for every page, that is, at least 2 mentions of the keywords for every100 words of text. Also, include your keywords in your web pages' META tags whenever possible. If you're using images, try to include ALT tags that contain your keywords. Your page titles should also have the keywords in them.

* Anchor links. It has been proven that hyperlinking your website to anchor words similar to your chosen keywords would provide a boost for your page rank. You could do this on your own web pages to link them together, or in other web pages where you will be able to submit content that would promote your link.

* Off page SEO is all about building your link popularity. Your link popularity refers to the number of links pointing to your website. This can be accomplished by joining link exchange programs, submitting articles with resource boxes to article directories, actively posting at forums and a slew of other novel tactics you could employ.

* Perpetual adjustments. SEO doesn't stop when your website would go live. The search engine positioning game is a fierce war. It's a constant battle for the prime spot. You will only be able to reach this spot if you'll always study and test your website's performance and make the corresponding adjustments. Your SEO efforts will eventually pay off. SEO has long been the secret of highly successful webmasters, and now that the strategies are slowly leaking to the public, today is the best time to embark on a crusade that would ensure high traffic for your web pages and great business for your online enterprise.

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